Strategy
Hillfoot appointed The Beta Theory team to provide overarching marketing and brand asset support across all aspects of their business.
Our core objectives have always been to help them grow, place them in front of more customers, and help them to nurture a multi-dimensional brand - one that doesn’t just represent excellence in steel but demonstrates its responsibility as a 21st century business with a genuine commitment to sustainability.
Solution
Hillfoot's new website helped to define their core offer and promote their market offering around three key areas.
Essential to the success of this process was helping Hillfoot market itself as metallurgy experts who understands and adds value to their customers’ evolving needs. Hillfoot adopts a collaborative working relationship with its customers, and the new website makes it quick and simple for them to gain access to core product information.
IMPACT
Hillfoot has now entered its second century from a position of real strength, with a website that not only functions as an essential stock availability tool for its customers but positions itself as an assured 21st century business with an unashamed family approach.
Supported by a wider internal communications strategy, which now includes an even bigger focus on its approach to sustainability, Hillfoot looks and feels like a confident major business within its sector - with a clearly defined vision and mission.
