Brand

The best way to understand your brand is to see it through the eyes of an objective third party. And our Brand workshops are designed to do this. We assess your brand without the emotion that you attach to it. We quiz your assumptions about what it stands for, who your customers are, and why they want your business. Values, principles and purpose - they all come under our forensic microscope. Everything is up for discussion.

Where you sit within your marketplace, and where you want to get to, all form part of our detailed analysis of your competition. Understanding your commercial ambitions, and the challenges and competition that stand in your way, enable us to focus on the key selling points and other characteristics that will give your brand its own competitive edge. Are you a leading brand, or an emerging brand?

This is all about the look, feel and design of your corporate brand. It’s how we convey your corporate personality through colours, fonts and graphic devices that reflect your core principles and values, and the emotional connection you want to make with your clients, employees and suppliers.

Are you formal, relaxed, corporate, professional? All these different personality traits are reflected in the way you articulate what you have to say. By understanding your corporate personality we can develop a tone of voice that is true to who you are, and one which resonates with your audience - and their expectations around your brand. This is about how we translate the visual cues of your brand into the emotional use of language.

Quality content and robust copywriting are critical components to conveying the integrity and authority of your brand. Search engines and AI tools place a high value on content that demonstrates proven knowledge in your marketplace, and it’s what your customers are looking for too. Case studies, blogs, thought leadership pieces, website copy - they all require expert composition to create high content that is fresh and engaging.

Brands evolve, markets are in a constant state of flux. Nothing stands still. The biggest moment of jeopardy for any brand is unexpected invisibility - when your competitors appear to have taken a lead, or captured the market’s imagination. Our ongoing brand consultancy is there to help you remain fresh, relevant and visible.