Brand and Marketing Foundations

An immersive discovery process to gain breakthrough insights into your business.

Growth stalls when your brand is built on assumption instead of evidence. Markets shift, teams lose direction and marketing turns tactical rather than strategic. You feel busy but you’re not moving forward.

You’ve got a business worth backing. But if your positioning, voice and insight are fuzzy, you’re still shooting in the dark. That costs time, budget and confidence. We guide you through a proven discovery process built on facts, not opinions.

Our Foundations programme has been shaped by years of working with businesses that needed sharper focus. It moves boardrooms from debate to direction in weeks, not months. Before we do anything, we need to get to know you. In depth.

Foundations

The Plan

By the end, you’ll have a clear vision that drives every brief, pitch and campaign. You’ll know exactly where you stand, what you say and why it matters.

Immersion | 01

Conversations that cut through jargon. We talk to leadership, teams and customers to show you what’s real, not what’s assumed.

Gather evidence | 02

We translate market data, customer behaviour and motivations into patterns you can act on. You’ll see where you can win and why.

Build a foundation | 03

We create a strategic map that defines who you target, how you say it and what’s measured.

Elements

Keyword research

What are the keywords and search terms that your target customers use to find your brand, products and services? Identifying these allows us to fully optimise your website and social posts. The more targeted they are, the more precisely we can reach your audience with the content that they’re searching for, and the more likely your website is to be returned in a Google search or AI response.

Competitor analysis

Who are you up against? What are the threats they pose to your business? There’s nothing like a bit of healthy competition to concentrate the mind on exactly what it is you have to offer. Understanding who your brand competitors are enables us to hone down on the specific features and benefits of your products and services.

Customer profiling

Who is your typical customer? What are their wants and needs? What pain points do your products and services aim to resolve? Gaining key insights into your customers’ motives and behaviours enables us to position your business in the right context, with the right tone of voice and calls to action.

Product overviews

What is your product or service offering, and what are the key features and benefits? This is where we identify those key differentiators that set you apart from your competitors and help us define what makes your products distinctive from the rest.

Brand insights

From our research and discovery process we’re able to understand the key elements that underpin your brand, and how this shapes both your market proposition and brand reputation.

Goals and objectives

How do you get from where you are now, to where you want to be? A key element of our discovery process is understanding your commercial objectives, and the metrics for success. We also want to understand your wider ambitions - such as your working culture, sustainability, and corporate social responsibility objectives.

Foundations