Developing a brand strategy | Brand

Your business has evolved. Has your brand?

As businesses grow, they become more capable, more experienced and more valuable. Too often, their brand tells a different story. When buyers struggle to understand what makes you different, sales become harder, pricing comes under pressure and competitors become easier to compare.

We help established B2B businesses align their brand with the business they've become. That means clarifying your positioning, sharpening your messaging and creating a visual and verbal identity that reflects your commercial strengths.

The result is a brand that gives buyers confidence, helps your team communicate consistently and makes it easier for customers to choose you. If your brand hasn't grown with your business, you're leaving your true value hiding in plain sight.

Stop being invisible

If your brand isn't keeping pace with your evolution, you’re losing ground to competitors. Let’s align your identity with your ambitions.

Start a conversation today

Elements

Brand workshops

The best way to understand your brand is to see it through the eyes of an objective third party. And our Brand workshops are designed to do this. We assess your brand without the emotion that you attach to it. We quiz your assumptions about what it stands for, who your customers are, and why they want your business. Values, principles and purpose - they all come under our forensic microscope. Everything is up for discussion.

Competitive analysis

Where you sit within your marketplace, and where you want to get to, all form part of our detailed analysis of your competition. Understanding your commercial ambitions, and the challenges and competition that stand in your way, enable us to focus on the key selling points and other characteristics that will give your brand its own competitive edge.

Brand strategy

This is all about the look, feel and design of your brand. It’s how we convey your personality through colours, fonts and graphic devices that reflect your core principles and values, and the emotional connection you want to make with your clients, employees and suppliers.

Positioning - voice and tone

Are you formal, relaxed, corporate, professional? All these different personality traits are reflected in the way you articulate what you have to say. By understanding your personality we can develop a tone of voice that is true to who you are, and one that resonates with your audience - and their expectations around your brand. This is about how we translate the visual cues of your brand into the emotional use of language.

Content & copywriting

Quality content and robust copywriting are critical components to conveying the integrity and authority of your brand. Search engines and AI tools place a high value on content that demonstrates proven knowledge in your marketplace, and it’s what your customers are looking for too. Case studies, blogs, thought leadership pieces, website copy - they all require expert composition to create high content that is fresh and engaging.

Ongoing consulting

Brands evolve, markets are in a constant state of flux. Nothing stands still. The biggest moment of jeopardy for any brand is unexpected invisibility - when your competitors appear to have taken a lead, or captured the market’s imagination. Our ongoing brand consultancy is there to help you remain fresh, relevant and visible.